Positive results for Australian apple domestic marketing campaign

A levy-funded apple marketing campaign developed by Hort Innovation has engaged new consumers as part of an effort to reignite excitement for apples as the go-to healthy snack for all Australians.

The campaign ran February to June 2023 and produced positive results for the industry reaching both new audiences and ‘new to brand’ customers who had not purchased apples in

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.