RedPop, Vog's snack apple aims to grow in Italy
Vogpopo is also targeting Italy with RedPop, the apple-shaped snack. And it aims to replicate the success achieved in the UK, where it is present in Waitrose & Partners outlets and where, thanks to an original marketing campaign, the Consortium's product appeared on 78 double deckers, London's iconic double-decker buses. Initiatives on the pdv with 60 days of tastings
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