“Reversing the decline in consumption by offering an apple that is sure to be a hit”
Freshly voted 'Flavor of the Year 2024' in the “Responsible Taste” and “Organic and Virtuous” categories, the Candine apple has been the focus of a powerful campaign to establish itself on the French market. Blue Whale aims to “reverse the trend of declining consumption among young people by offering an apple that is sweet, crunchy and refreshing.”
The company wants to

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