Smitten kicks off Montague’s apple offering
Leading apple grower-marketer Montague will commence its 2023 apple offering with early-season variety Smitten.
This year marks the sixth Smitten crop for Montague which expects a fruitful harvest to meet the increasing demand for the variety. The first fruit is set to hit supermarket shelves on 1 March promoted with the tagline, ‘Once bitten, forever smitten’.
Smitten

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.