Strong start for VIP as apple demand recovers

The latest apple season has begun positively for the South Tyrol-based Consortium of Val Venosta Fruit and Vegetable Cooperatives of Val Venosta, known in the trade more commonly as VIP.

Around a month on from the start of the new marketing campaign, VIP sales manager Kurt Ratschiller is unequivocal in his initial assessment: “We are off to a good start and are ready to continue

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