Sun shines on Yello apples as volumes rise

It’s been more than seven years since Yello, a new yellow-skinned apple bred in Japan and grown in the Südtirol region of Italy, was officially unveiled at Interpoma in Bolzano. Since that initial launch, the variety has apparently built up a committed customer base as its production volumes have grown.

VOG and VIP, two major Italian marketers that are licensed to sell it, say

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