SVM gains rights to Sassy and Posy

Next Generation Apples (NGA) has signed an agreement with Shenzhen SVM (SVM) that will see two New Zealand-bred apples grown in China.

The deal gives SVM licensing rights to Sassy and Posh in Greater China, allowing them to recruit growers and market the two branded varieties in the region.

New Zealand-based NGA – a joint venture between Taylor Corp and Golden Bay Fruit

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.