The importance of Club apples in the VIP strategy
The task of managing the complete cycle of VIP Club apples, from planning the plants to production, from drafting the commercial objectives to the market launch, has been entrusted to Fabio Zanesco, a manager already involved in the commercial sector.
Zanesco points out: "The important thing is to work in a network. In addition to the
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.