The price of an apple in Ukraine is determined by small farmers
Horticulture in Ukraine is a very interesting industry in terms of price formation, as the director of horticulture and vegetable farming, Taras Melnyk, explained in an interview.
"There are two consumers in Ukraine: the wholesale market and supermarkets. Small producers sell their apples on the market. In this case, supermarkets are guided by the price dictated by the market.
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