Timing key to sustainability success, says Vanoirbeek
Luc Vanoirbeek, the general secretary of the Association of Belgian Horticultural Cooperatives (VBT), shares his thoughts on the state of the industry in Belgium. With rising costs, low prices, and changing consumer demands, Belgian producers are now focused on growing high-quality, unique products.
Vanoirbeek believes that the key to sustainability success is timing, as the sector needs time to adapt and find suitable alternatives. He stresses the importance of affordability, realism, and fairness in implementing the EU's Farm to Fork strategy, and highlights the role of producer organizations in making the lives of producers easier. Vanoirbeek also emphasizes the need for fair competition worldwide, and for the EU to ensure that products from other countries meet high standards.
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