"Ultimately, we want to compete with brands like Pink Lady"
The Devos Group started marketing its Rubis Gold apples last week. This Belgian company sees great potential in this variety, and now that it is the new year, it has started marketing its crop. "We're still in the early stages, but we ultimately see ourselves competing with big brands such as Pink Lady with this apple. It's still a long way off, but you have to dare voice that ambition;
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