Vertical integration and assortment: VOG is the benchmark in the apple category.
Home of apples is confirmed as a point of reference in the apple category, with an increasingly efficient organisation, a specialisation in the product and an assortment of varieties and brands capable of nourishing the fruit and vegetable department throughout the twelve months of the year. This is how the Consortium presented itself at Fruit Logistica 2024, where it emphasised its undoubted role
in the fruit and vegetable sector.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.