VIP: new organisational approach to clubs
The coordination and growth of the club varieties of apples, taking into account the global vision of each individual project, is a function that the Val Venosta Association of Fruit and Vegetable Cooperatives (VIP) has developed by entrusting it to a specific manager since October 2022.
A little more than a year later, it has obtained the first positive results of
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.