VIP puts faith in club apple alliances

So-called club apples, varieties grown and sold under controlled licensing schemes, are a big part of the commercial strategy for the Val Venosta Association of Fruit and Vegetable Cooperatives (VIP), based in north-east Italy.

It’s easy to see why. Brands like Ambrosia, Kanzi, Envy, and Cosmic Crisp offer improved taste and flavour to suit increasingly discerning consumers.

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