Vip rolls out paper packs for apples as sales soar

Italian marketing consortium Vip has launched a new 100 per cent paper pack for its organic apples, as it continues to enjoy what it describes as a “very strong” commercial campaign.

The packs, which will be distributed from the beginning of March, feature a special net window made from linen that ensures the product itself remains visible to shoppers.

Vip unveiled the

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.