Waitrose welcomes back RedPop as availability increases

Waitrose has renewed its support for RedPop, a small and sweet variety which it believes has the potential to shake up the apple category and offer shoppers something unique.

“We are very satisfied with the choice of RedPop,” says topfruit buyer Jordan Halifax. “Not only is it the perfect apple for our consumers seeking an extraordinary snack to take anywhere, but it’s also

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.