“With 43% of sales of apples in bags, consumers increasingly focus on price”
The second part of the French apple campaign is already well underway. Sandrine Gaborieau, marketing and communication manager of ANPP, gives an update on the current state of the market. “We started the year 2023 with relatively low stocks, in France and in Europe. On January 1st, the European stocks were 6% lower than in previous years. As far as France is concerned, we observe a 7%
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