Yello®, the yellow apple for true connoisseurs
yello® is an apple for true connoisseurs, which from the foothills of the Hida Mountains, also known as the "Japanese Alps", has reached the valleys of South Tyrol - South Tyrol thanks to the experience and expertise of South Tyrolean fruit growers. That's right, it is the partners of the VOG and VIP consortia who grow and market yello® in Europe.
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.