Appointment in Cavour with the Piedmontese fruit-growing industry on 8 November
The Italian fruit supply chain has several challenges to face: changing consumption habits, environmental sustainability, international conflicts that undermine and alter demand; the dynamics of the climate on which an increasingly significant change weighs; the relationship with large-scale distribution and Normal Trade to be increasingly valorised; the confrontation with institutions.
The

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.