Australia's apricot brand, which played a key role in revitalizing the category, is returning for an even larger season this summer.

2024-11-13 00:00

The Australian apricot brand Pride of Prima is experiencing growth as it enters its second season, aiming to revitalize the category. Following a successful trial season last year, Prima Fresh is expanding its apricot brand to Coles Supermarkets and Costco in New South Wales and Victoria.

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