Early start for the Metis campaign
The commercial campaign of Metis, the premium fruit resulting from the natural cross between the plum and the apricot, has started two weeks early, thanks to the first varieties from Southern Italy (Basilicata). The product quality is excellent and sales are good, even though production has almost halved compared to 2022. Marketing will continue until October
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.