Metis, results of the summer 2023 marketing campaign
Metis is a fruit resulting from the natural cross between plum and apricot. It closes a campaign characterised by various marketing and promotional initiatives. "In our country we have been able to count on 75% of the quantity compared to 2022, while abroad sales have been lower due to the lack of product," explains Antonio Zani, sales office Italy of
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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