"Royal made Pluot® and Metis® available to consumers and continues to innovate to set new trends".
Nearly two decades ago, the company from Seville culminated with a real and differentiating alternative in the stone fruit segment through the incorporation of its interspecific Pluot® and Metis®, plums hybridised with apricot, which resulted in a real and differentiating alternative in its segment. Today the company continues to research and innovate and its CEO, Macarena
Macarena
Macarena
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.