"With our organic apricot, we are at world championship levels"
Brothers Michael and Christoph Simon are currently establishing an organic orchard in Mollram with 10,000 fruit trees, 5,000 of which are apricot trees. "Of course, we looked at similar projects in Germany and South Tyrol and everyone said we were crazy. Because the cultivation of the apricot alone is the 'Champions League', with our organic apricot we are at world championship levels,"
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