Avocados do not have a supply problem; they have a confidence problem.

2026-04-08 00:00

"For years, the avocado industry has been stuck in a cycle that makes little sense. Growers produce a premium piece of fresh fruit. Retailers promote it like a commodity," according to Troy Agosti, founder of EVO®Hass. "Consumers stand in front of the shelf, squeezing, guessing, and hoping they..."

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased