Fierce competition between Colombia and Morocco on the European market
The Moroccan avocado campaign is progressing against fierce competition from South American origins, notably Colombia. Abdellah El Yamlahi, CEO of Export Optimum, reports on the season's progress.
El Yamlahi told FreshPlaza: "We've been exporting the Hass variety for 3 weeks now. The campaign started with high early demand, which then calmed down as competition from Colombia
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