Frutura announces major consolidation in avocados

Frutura-branded Hass avocados will be available within months as the global sales and marketing network advances in its plan to become a significant player in the category.

The California-based company announced today (23 May) that it will begin marketing avocados under the Frutura brand in North America from the third quarter of 2023.

Frutura said the shift will create a

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