HAB looks back on decade of growth built on positive health messaging

As it continues to drive avocado sales in the US by advancing awareness of their health benefits, the Hass Avocado Board (HAB) is celebrating the 10th anniversary of its science-based resource Fresh Avocados – Love One Today.

Founded in 2013, Love One Today has focused on reducing purchase barriers by telling avocado’s nutrition story, starting with the benefits of good fats

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