How to get better flowering, pollination and firmness and less weight loss in avocado
Avocado has emerged in recent years as one of the star crops in many regions of the world, with a significant increase in demand both nationally and internationally. This versatile fruit has conquered palates and hectares of cultivation, experiencing an unprecedented boom in production and consumption. In Spain, the two main production areas of the fruit
are the two most important ones.

"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.