Idioms are not always directly translatable, but the phrase "We are heading for a busy avocado summer" suggests that the upcoming summer season will be filled with a lot of work or activity related to avocados.

2026-05-01 00:00

"The avocado market is entering a potentially busy summer in terms of volume. Numerous promotions are currently ongoing, and we are all optimistic for a summer similar to last year, when significant volumes were effectively distributed through nearly weekly promotions across the continent," says.

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