New PLU sticker brings Avocados from Mexico glow to US customers
West Pak Avocado, a global distributor of avocados brings a new price look-up (PLU) sticker as part of an industry initiative through Avocados From Mexico (AFM). The program was created by AFM to help shoppers more easily identify quality Mexican avocados. West Pak’s new PLU sticker features the company’s branding along with the AFM logo with its signature PANTONE® color.
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.