"The avocado industry in Morocco needs more consolidation and maturity"
The avocado season in Morocco came to an end in April and was marked by good volumes exceeding 40,000 tons, and good quality of the produce allowing 90% of the harvests to be exported.
Abdelmoumen El Achkar, CEO of ECOMAC, an avocado producer and exporter, reflects on market trends and commercial characteristics of the avocado industry in Morocco, especially this season.
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