The growth story behind avocados in the South Korean market
Demand for avocados in the Korean market has gone from "zero to hero", according to a company responsible for representing and building consumer brands in the country.
Managing Director of Latitude Fintan Cannon says supply went from nearly no volume in 2013 to 19,000 tonnes in 2021. While it was largely driven by cultural reasons and brand presence in the market, he explains that
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