The water challenge: why embracing the Raingrown concept offers a real solution

2025-09-25 23:00

Whether you are a Navel orange producer in Spain or South Africa, or an avocado grower in Mexico or Peru, there is one common issue that affects all of these regions – water scarcity. Water is now in short supply, especially for water-intensive crops like citrus and avocados, making it a growing concern.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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