WAO organizes the largest European summer campaign ever.

2026-06-11 14:00

The World Avocado Organisation (WAO) has recently launched its most ambitious European summer consumer campaign to date, titled 'Make Wellness Joyful with Avocados'. This marks a significant milestone in the organization's integrated marketing strategy as it commemorates its 10th anniversary.

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.

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