WAO triples retail presence
The World Avocado Organization (WAO), the not-for-profit organisation that champions the sustainable growth and consumption of avocados worldwide, has finalised its 30th retailer collaboration, establishing partnerships with renowned supermarkets in 12 countries, and over 35,000 stores, tripling its retail support across the UK and Europe since 2021.
WAO supports its retail

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.