Austria: Chiquita and Billa with a test run of several weeks in the checkout zone
With Chiquita to go, the banana is leaving the fruit department and since the beginning of May has also been found in the checkout zone in around 300 Billa stores in the greater Vienna area, according to a statement from Chiquita. As a healthy snack to go, this pilot project is intended to test how Chiquita bananas can be used as an ideal addition to the product range in the covenience area and as a take-away item
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".