Banana consumer brand to be elevated in Berlin
Following the successful introduction of Fyffes consumer brand Trudi's, last October, the company is set to showcase the new brand campaign at Fruit Logistica. This activation promises guests an immersive experience offering a firsthand encounter with the brand.
"Rooted in extensive global consumer research, Trudi's is built on the consumers’ desire to ensure that the
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.