Bananas need to remain accessible to all, while also addressing the challenges posed by a shifting market.

2024-12-04 00:00

Bananas are the most consumed fruit in France, holding an 18% market share by volume. They are popular due to their various advantages, such as affordability. However, this growth is in contrast to the global situation, as highlighted by the Interprofessional Banana Association (AIB), which is marked by major.

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