Chiquita: campaigns to establish itself in every channel
2026-04-27 00:00
Source:
Freshpointmagazine.it
Chiquita is moving forward with a season of initiatives for its bananas, both in terms of communication and marketing. Marco Leoni, trade marketing manager for Italy, previews the campaign "Likely the best snack ever", designed to position the banana as the ideal snack in every situation.
Freshpointmagazine.it
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
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