“Consumers willing to pay more for bananas that remain a good value for money product”
In inflationary times, food is less affected than other categories and fresh fruit even less, as around 75% of consumers kept buying the same or more amount of fresh fruits. Speaking from the banana fields of their latest organic farm Finca San Jorge in Ecuador, Michaela Schneider, Fyffes Business Development Manager says: “Banana retail prices have been relatively stable for years in
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