Deterred by new price of Ecuadorian bananas, European retailers put the signing of contracts on stand-by
According to the export sector, the new minimum support price (MSP) of the banana box, which was set at 6.85 dollars for 2024, does not seem to convince Europe's supermarkets. Europe is the main market for the Ecuadorian banana and European customers still haven't signed any contracts because they are reluctant to accept the new price and want to negotiate with the previous price, which was
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