Equifruit moves from woman-owned to women-owned

Equifruit, the North American leader in Fairtrade-certified bananas, has announced that its director of sales and marketing, Kim Chackal, has become an owner of the company. Equifruit’s president, Jennie Coleman, retains a majority share.

The socially responsible brand has long advocated for gender equity in the banana industry, and said the move “solidifies Equifruit as

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