Fruitbox 102 - Helge Sparsoe, Fyffes

Helge Sparsoe, the chief executive officer of Fyffes, talks to Chris White about about how he plans to become a disruptor in the banana business with a new consumer brand called Trudi’s. But does the new brand spell the end of the Fyffes name that’s been part of the fresh fruit and vegetable business for more than 100 years?

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.