Fruits and vegetables are the least advertised foods
In 2021, €477 million were invested in advertising food and beverages, a figure that does not include the distribution and catering sector, which allocated a further €455.8 million to advertising. This figure exceeds money spent on promoting cars, banks, beauty products, fashion items, and phone companies.
The few fresh produce items that are publicised include bananas from the
Eurofresh Distribution is a top player in the global fresh fruit and vegetable market, delivering the latest news to its readers for over 22 years. With 10,000 print subscribers and 19,000 online subscribers, the magazine is a trusted source for retailers, importers, and suppliers. As a media partner for 25 industry events, Eurofresh is also part of the French company Publications Agricoles, which also publishes the Chinese-focused Asiafresh Distribution.