Fyffes is on a mission to "bring more value" to bananas.

As the chief commercial officer of Fyffes, my main aims include overseeing an ambitious growth strategy for the company, specifically focusing on developing the new 'community-impact' banana brand Trudi's. This involves expanding the market reach of Trudi's bananas, increasing brand recognition, building strong relationships with communities where the bananas are sourced, and ensuring that the brand's impact is positive and sustainable. Additionally, I aim to drive overall sales growth, enhance customer satisfaction, and strengthen Fyffes' position in the market as a socially responsible and ethical brand.

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