Is it time for a fresh look at bananas?

Bananas may be a shopping basket staple but they are not the most exciting item in the produce aisle. While the past few years have brought a wealth of new varieties and flavours in other categories like berries or grapes, little has changed in the case of the humble banana. In fact, you could say that Cavendish has a bit of an image problem.

But there are opportunities to inject

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Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.