LatAm banana sector slams proposed new price cut by European retailers

Representatives from the Latin American banana industry have expressed their dismay about plans by European supermarkets to reduce the price of bananas by €1.30 a box. The price would go from €16.3 to €15 per box.

Last week, Reefer Trends reported that the retailers had based their decision on a stronger euro against the dollar this year and lower freight rates. But the

More. Go to the article

Fruitnet.com

Eurofruit is a leading magazine for buyers and suppliers of fresh produce in Europe and the Middle East. Its global network of editors, reporters, and correspondents, publishing ten issues per year and daily online news, provides international fruit and vegetable trade with the latest information and analysis, covering innovations in all areas of the industry.