Second year of “Life is Better” campaign
“Life Is Better with vegetables, fruit and bananas” is the slogan of the European communication campaign aimed at millennials that was launched last year and will run again this year.
On May 25th, 2022, the “Life is Better” campaign was launched by Interfel, AIB (Interprofessional Banana Association), Bord Bia - Irish Food Board and Freshfel. Co-financed by the European
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.