"Sustainability now a priority for banana consumers"

The main trends in the banana sector currently include increased demand for organic and sustainable bananas, the use of technology for farming practices, and the rise of fair trade certifications. Challenges in the sector involve threats from diseases like Panama disease and Black Sigatoka, as well as issues related to climate change and market competition. Opportunities in the banana sector include expanding into new markets, developing innovative products like banana flour or snacks, and improving supply chain efficiencies.

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